those weren't truly smart, so our third test was largely a restatement of the first. But you don't want so many founders that the company starts to look like a group photo. We did get a few of the more adventurous catalog companies. Don't let that deter you. When you find the right sort of problem, you should probably be able to describe it as obvious, at least to you. Those hours after the phone stops ringing are by far the best for getting work done. Occasionally it's obvious from the beginning when there's a path out of the initial niche. You can be sure people are going to build things in the next few years that will make you think "What did I do before x?" And when these problems get solved, they will probably seem flamingly obvious in retrospect. How do you tell whether something is the germ of a giant company, or just a niche product?
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Particularly as you get older and more experienced. So why not make work more like home? You could serve them targeted offers, and maybe charge for premium features. Whereas the activation energy required to switch to a new search engine is low. The next best thing to an unmet need of your own is an unmet need of someone else. Because they begin by trying to think of startup ideas. The examples of the most successful founders make that clear. Make yourself perfect and then ole miss honors thesis just paint naturally. What they all have in common is that a dollar from them is worth one dollar.
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